One of the best and most measurable ways to get across your message in today’s digital landscape is to create multimedia content for your customers. Not only do you need to use appropriate content to fill out your digital presence, it also needs to stand above what is created by your competitors. Multimedia content can bring your branding and advertising up to a new level so that consumers not only become aware of your company but  remember it as well.

Putting The “Multi” Into Multimedia

Send out your branding and marketing messages through a variety of mediums, rather than just magazine spots or even Facebook advertising, will help to capture your audience’s attention at many points in their everyday life. While all target markets are different, individuals in every demographic learn a different way – while some people can fully understand message displayed only in text, others require visual elements in formats they are more comfortable with.

More and more people are consuming media at an increasing rate and it’s estimated that the average consumer views some form of media for 12 hours a day. With people preferring different types of viewing content, the best way for you to reach the masses is to distribute and communicate your message using different types of media. This way, your audience will be able to see your content in the medium they are most receptive to. Rich content such as photography informative videos can be used and modified for a variety of settings in an engaging fashion.

Brand Awareness

Studies have shown that most people can recall very few brands at a time. However, with effective brand positioning, you can quickly communicate your business’ product or relation to a certain concept. You can either be positioned on a broader scale, or narrow down and hone your message as your brand awareness grows. For example, if you think of ‘laptops’ there will be a few certain brands that come immediately to mind (e.g. Apple, Microsoft, HP) – these brands have positioned themselves as multi-purpose through effective imagery, advertising and of course, product features. However, if you think of ‘the best laptops for gaming’, other brands of laptops probably come to mind first such as Alienware, MSI, or Acer – these brands use extensive gaming-related imagery and messaging, from flashing light swords to gaming partnerships.

Brand positioning gives you an anchor point in the minds of consumers. This gives you leverage over the competition and you can build on this by using multimedia content for your website, your advertising and for your social media networks.

Fuze Reps provides the top Toronto talent in photography, CGI and digital content. Contact us today to bring your campaign to life.

We’re almost out of the woods now, but January-February… heck, winter in Toronto this past season was a blur of frozen tears and and whiplash from icy streets. In the last couple of years we did hats and bags with bits of our logo, but this time we went the whole hog! See below for our heathery grey unisex hooded sweatshirt, screenprinted with lines that were an abstract of our “FUZE” logo font (which was also present in our black baseball caps from last year). It’s also lined in a soft fuzzy fleece, designed to keep you cozy whether it’s subzero from the weather or from that broken air-conditioning unit.

Although we designed them for ourselves, the response was so overwhelming we expanded production! We decided to give them as a token of thank you to the community that has supported our talented photographers and hard working producers in the past year. Here’s a tiny sample of the incredible partners who have collaborated with us, celebrated with us, and definitely shed a few tears in getting out memorable campaigns in the past year.

 

Who is she?

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Fuze 2018 Hoodie

FUZE 2018 hoodie

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We’re barely into February 2018, and, McDonald’s Canada just dropped one of the most creative and successful ad campaigns of the year!

Big Mac in Canada turns 50 this year, and to help celebrate this icon of fast food with a new twist, we worked with Cossette Toronto and McDonald’s Canada to bring back the Big Mac Bacon as a limited menu item.

To generate curiosity and anticipation across the country, unbranded billboards with Carlyle Routh’s photography just had a date and a logo – “BMxB”. Though ambiguous, the stylish black and white images were a clear nod towards the world of fashion. Furthermore, the photos were supported by cryptic videos which ran during the broadcast of the Grammy’s last Sunday, with an Anna Wintour-esque personality promising “a collaboration” and “the combination of two greats.” The “x” had a whiff of creative collaboration, de rigueur in today’s music, giving rise to wild speculations from a Bruno Mars x Beyonce collaboration to a new clothing line for Drake.

McDonalds Canada BMxB Carlyle Routh

Photo Credit: Carlyle Routh

 

McDonalds Canada BMxB Carlyle Routh

Photo Credit: Carlyle Routh

 

 

On 30th January, the ads were revealed to show that “BMxB” in fact stood for “Big Mac x Bacon” and Carlyle Routh’s  photos un-cropped to show each of the models holding the burger of honour! The images were also used in a BMxB playlist on Spotify just in case you needed a McD-approved soundtrack while going to your favourite golden arches restaurant.

McDonalds Canada BMxB Carlyle Routh

Photo Credit: Carlyle Routh

 

McDonalds Canada BMxB Carlyle Routh

Photo Credit: Carlyle Routh

 

Beyond the brilliant photography of Carlyle Routh, FUZE Reps was proud to be responsible for the production of this photoshoot and its details, from location scouting to casting. #fuzeproductions

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From all of us at FUZE, here’s to wishing you a warm and plentiful holiday season! This year, in lieu of gifts we have donated to The Stop Community Food Centre. Stop motion directed in-house, created by Krug Studios 

We will be closed from Saturday 23rd December 2017 to 7th January 2018. See you in the new year!

 

 

Congratulations to the team at The Kit (Laura DeCarufel, Jessica Hotson, Rani Sheen, Sonya Van Heyningen, Kristy Wright) and our Hamin Lee for snagging the Best Beauty Still Life for 2017!

 

Hamin Lee and his studio have always a wide range of work, from lifestyle to automobiles, but it is the colourful, abstract still life and off-figure work that are the most eye-catching and memorable. See below for the winning, super detailed set, featuring travel minis in “Beautify in Palm Springs“.

 

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