“Instagram, or it didn’t happen!”

We love collaborating with fellow creatives to tell stories through the perfect image or video. But what happens behind the scenes, or fun creatives that pop up on the way to that final storyline… well it’s all on Instagram!


Hamin Lee Photography – Hamin has shot for Flare, Globe and Mail, Canadian Tire, Subaru and most recently, Chevrolet. See photographer selects and behind the scenes on @hamin.leephotography .


Adrian Armstrong Photography Inc. – Adrian’s still life has been shown in Holt Renfrew, Hudson’s Bay, Sharp Magazine and most recently, Budweiser. His Instagram shows fun GIFs from set, photographer selects and other passion projects such as Giants of Africa.


Pierre Bourjo – FUZE’s CGI artist is a lightweight on Instagram, but he’s forgiven for turning work out on a dime, creating work for Netflix, Ford, Disney, Cadbury Dairy Milk Chocolate and various alcohol beverages. For a sense of his aesthetic, check out his ‘Nasty” ice cream on Instagram.

Fully CGI #nastycone #cgi #3d #illustration #icecream

A post shared by Pierre Bourjo (@pierrebourjo) on


Fiocca Studio – Rob Fiocca’s studio is the home of moody, cinematic food and lifestyle images, but the studio Instagram features light moments with creative talents and travel moments when working on location. Fiocca Studio has shot for Kraft, Interac, Food & Drink Magazine and Elle Decor.



Krug Studios – Steve Krug’s studio account experiments with GIFs, cinemagraphs, short videos and lots of bread. The only bread-baking photography studio that we know of, recently shot for Keilhauer Design and South St. Burger.


Arash Moallemi – Arash’s helicopter license and eye for technical details belies his love for food and colour. Check out his Instagram for on location shots of behind the scenes, teasers for new work and his camera set ups for the various photography challenges he faces.


Sandy Nicholson Photo – Sandy Nicholson has just released a series of “Accidental Camouflage” images, marrying his eye for spontaneous moments with the environment. Aside from his commercial work, notably McCain Foods, Le Creuset and President’s Choice, Sandy is currently working on a creative series with winter surfing (see image link below).



Noguchi Studio – Vincent Noguchi’s cozy studio is the star of the this work account, where local stylists and fresh ingredients often get together to create stunning work. Final images from various campaigns also pepper this feed, which is Noguchi Studio’s primary social media account.



Norton Studio – All you lovers of Iceland, this is where to gather! Jim Norton’s love for travel is clearly on display here, especially his favourite destination Iceland. Follow along for casual takes on food shoots, the beloved studio dogs Falki and Jiggs and lots of travel photography.


Carlyle Routh – Carlyle’s Instagram account features her favourite outtakes from her latest fashion and beauty shoots, such as Fortnight Label and One Magazine. Updated daily, its all eye candy here with gorgeous models and interesting angles abound.


Maya_V_Photo – Maya Visnyei shoots food primarily, but her Instagram feed will show she loves natural light and accidental patterns just as much. Check her feed for drool worthy food shots and and pretty micro-moments.

National Pie Day, eh???

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What a blast! The Advertising & Design Club of Canada had its annual do at Koerner Hall, doling out awards at the industry’s version of the Oscars. Here’s a list of campaigns we were grateful to have worked on:

“Printed By Somerset” – Leo Burnett Toronto wins Gold in Graphic Design and Interactive Advertising. The client was Printed By Somerset. Video and part photography by Arash Moallemi.


“Smith Brunch Menu” – Leo Burnett Toronto wins Gold for Graphic Design. The client was Smith Restaurant. Images shot by Arash Moallemi.

Arash Smith Restaurant ADCC Arash Smith Restaurant ADCC Arash Smith Restaurant ADCC Arash Smith Restaurant ADCC

“A Bottle of Sunshine” – Leo Burnett Toronto wins Silver for Package Design. The client was Yellow Pages. Lemonade bottle shot by Adrian Armstrong

AA Lemonade Stand Yellow Pages ADCC


“Hot Fuzz” – Carlyle Routh wins Merit for Photography & Illustration in Editorial Photography for her work in The Globe & Mail.

CR Globe style ADCC

CR Globe style ADCC
CR Globe style ADCC



“Pavlova Series” – Rob Fiocca wins Merit for Photography & Illustration in Unpublished Photography.

RF Pavlova ADCC
RF Pavlova ADCC



Adrian Armstrong‘s latest work for Sharp Magazine “These Watches Won” features the coolest gadget before the smartphone, and reminds us of all the best James Bond films.

Rob Fiocca lends his sophisticated eye to Timex Canada‘s latest online images.


It’s been a hot & sweaty Toronto summer and we can’t wait for the fresh crisp days of fall! A few of our photographers tell us their favourite thing about this seasonal change and share an image or two (or 4!).


Vince Noguchi: I love fall! Not sure why though, maybe it’s all the harvest and feeling of abundance. I love the marked change with the leaves turning and the catching a whiff of someone with a fireplace.

I think I like bundling up too – putting on a warm sweater makes me feel cozy.


Adrian Armstrong: Baseball playoffs, football is back and the start of the NBA season!!! Also nice to wear something other than shorts and a tee shirt 🙂 (See Adrian’s work for Giants of Africa, profiled in Sharp Magazine, Globe and Mail and here)


Hamin Lee: well, Fall is definitely an awesome season because the kids are back in school (yay!), cooler temps prevail, there are no bugs, no humidity, and the colours are so spectacular.

Fun fact: Talk to Hamin about his Harley!


Steve Krug: This video says it all…

Jim Norton: One of the things I love most about fall is how things become quiet again. It’s one of the most beautiful times to get out and explore.
Here, fall has arrived and the pools now are empty until next summer….this ‘pool’ is on the northern coast of Brittany (Bretagne) in St.Malo. (To see more of Jim’s travels, see his site)
Jim Norton Fall St Malo


Arash Moallemi: Fall is one of my favourite seasons, I love going to markets and farms and gathering the latest harvest.

I’m always pumped to cook, it always feels like fall has an abundance of great ingredients.
Always look forward to Thanksgiving, such a great time with family. (Bucket list, I want tot deep fry a turkey one day)
The colours are beautiful and at time surreal. I like the cooler mornings, I even like the rainy, foggy mornings, there is so much mood and possibility.