We’re almost out of the woods now, but January-February… heck, winter in Toronto this past season was a blur of frozen tears and and whiplash from icy streets. In the last couple of years we did hats and bags with bits of our logo, but this time we went the whole hog! See below for our heathery grey unisex hooded sweatshirt, screenprinted with lines that were an abstract of our “FUZE” logo font (which was also present in our black baseball caps from last year). It’s also lined in a soft fuzzy fleece, designed to keep you cozy whether it’s subzero from the weather or from that broken air-conditioning unit.
Although we designed them for ourselves, the response was so overwhelming we expanded production! We decided to give them as a token of thank you to the community that has supported our talented photographers and hard working producers in the past year. Here’s a tiny sample of the incredible partners who have collaborated with us, celebrated with us, and definitely shed a few tears in getting out memorable campaigns in the past year.
From all of us at FUZE, here’s to wishing you a warm and plentiful holiday season! This year, in lieu of gifts we have donated to The Stop Community Food Centre. Stop motion directed in-house, created by Krug Studios
We will be closed from Saturday 23rd December 2017 to 7th January 2018. See you in the new year!
A month ago, Sandy Nicholson harvested his first batch of honey. The professional photographer had started his journey early this year, building his aviary on a Toronto city rooftop and creating a hub for 100,000 bees.
With his penchant for connecting with people, it was no surprise to us that he collaborated with neighbourhood nano brewery LayLow, to create a special edition honey amber ale with part of his first batch. This labour of love, named “Mariah” after the 90s diva Mariah Carey with her “Honey” hit classic, was celebrated with a 2 week pop-up exhibit of the urban bee keeping and brewing process.
We asked Sandy a couple of questions below; and for more on the bee-keeping process see Sandy’s Bee Gallery.
Q: How would someone describe your “Honey” beer profile?
A: It’s an Honey Amber Ale (not enough bitterness to be considered an IPA, as I didn’t want the hops to distract from the character of the honey). There isn’t really a name for the style (technically it’s a Specialty Ale), but I would not say IPA.
Q: We’re curious – how many bees produced 1kg of honey? For this one keg?
A: Lots! I stoped counting them at 1000… there are between 10,000 to 60,000 honey bees in the hive. In order to produce 1 pound of honey, 2 million flowers must be visited. A hive of bees must fly 55,000 miles to produce a pound of honey. One bee colony can produce 60 to 100 pounds of honey per year. An average worker bee makes only about 1/12 teaspoon of honey in its lifetime.
Q: Surprising things you learned as an urban beekeeper?
A: Bee keeping is an amazing way to meditate while moving. You have to focus really focus or you will get stung. The bees learn to reconize you and stay calm if you do. People who are afraid of the bees get stung by the bees. So its a Zen thing. The hive is warm inside and when you put your hands in it like reaching inside a living animal.
Q: What happens after your harvest?
A: Winter is coming! We are tucking them into a bee cosy for a long rest until Spring, then we will be back at it.
Nothing sets the feel of a good shoot- heck, even just to start the day – than a good tune or two. In no order and running the gamut of genres (we’re only missing EDM), here are some of our favourite tunes #summer2017 getting us through this crazy weather. What are you listening to? Let us know in the comments below!
We welcome Helen Yousif to the FUZE family! Our freshest face comes with 9 years of experience in the Toronto creative industry and a penchant for internet-famous pets. Naturally, we had a few questions:
Q: If you had a super power, what would it be?
A: I would want to be able to speak and understand every language. Not the most exciting but SO useful.
Q: If you could do anything in the world, with limitless time and wealth, what would you do?
A: I love what I do…. so I can’t think of anything else? Although, with limitless time….. I would be a professional Netflix watcher.
Q: Is there a series you’re really into right now?
A: Obviously Game of Thrones. I like how they ruthlessly kill off main characters, keeping me on my toes because NO ONE IS SAFE! Also recently really into Rupaul’s Drag Race (scroll to bottom for more of Helen’s fave GIFs from the show).
Q: Name one thing most people don’t know about you?
A: Well, most people are surprised I like UFC. I have an older brother, so I grew up watching wrestling. I enjoy watching grown men beat each other up, what can I say?
Q: So, we’re stalked your social media and it looks like you’re a pet-lover.
A: I have one cat. She’s about 8 years old. One day, I was at a friend’s place and we heard meowing. She was a kitten then, and trapped in a tree, meowing non stop. We rescued her, but she kept coming back to the house. I took it as it was meant to be since my friend couldn’t keep her. I didn’t know what to name her, so we kept calling names at her. She looked up when my friend said “Steve” – so Stevie is her name. And yes, I’ve met Tuna and Lil Bub.
Q: That’s adorable! We see you’re a music fan as well. Favourite band of all time?
A: Definitely Tool. The album that started it all was Aenima. Still one of my favourite albums of all time.
Q: Ok, last one. What are listening to right now?
A: You’re in Love with a Psycho is my current fave single by Kasabian. The whole album is great.
Thanks Helen! Bonus Drag Race GIFs for your weekend: