It was hot, sweaty and windy. Arash Moallemi had flown down to Dallas for the State Fair of Texas to shoot an engine prototype for Ford, unsure of what he was walking into.

Pierre Bourjo, had recently accepted a new project for to create an interactive 3D model. The idea for Ford’s new engine prototype seemed simple enough – tap and zoom in with your fingers to see details from all angles of an object suspended in space. And then you find out there are no blueprints, no references, but the only physical prototype in North America was somewhere in Dallas for show. To somehow bring back all the details, Pierre figured photogrammetry was the solution. Simply put photogrammetry is a process of creating a digital model from hundreds of photographs.

When Arash arrived, the engine was under a tent on grass. He had a couple of hours to shoot before the fair began, keeping in mind all the supporting plates Pierre will require to build the animation. Arash said, “The engine was on a podium that didn’t spin. So this meant that we had to mark our distances and shoot around it in 360….It was a challenging shoot as technically I had to do my best to be perfect, but the engine was crooked (as it was sitting on grass), the wind was crazy high and kept ripping up the background paper and knocking it down. It was so hot and humid even this Middle Eastern boy had to take a water break between each set of images. [Finally] Got all the images in the bag, just in time for the fair to open.”

 

 

The solution of photogrammetry was a little risky – would any parts be missing or incomplete? There was no opportunity to reshoot. Armed with tons of visual references, Pierre started to build. To produce a fully controllable model with fleshed out details, he created some sculpts but also entirely recreated all details, so it was clear and precise when viewed at various angles, or zoomed in.

He says, “In the span of a few weeks, I processed the base shape of the 3D engine from the photographs, modelled additional parts by hand and fine tuned the textures to ensure everything was optimized for real time interaction. The client was able to carefully inspect the 3D model onscreen throughout the process and I made the necessary changes to reflect the product accurately.

Over 1 million polygons later and after perfecting the high resolution texture maps, the result is one of the most detailed interactive model we have seen of its kind. Just a perfect engine in space. It’s always rewarding to push new technology to its limits with a successful outcome!”

 

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“Instagram, or it didn’t happen!”

We love collaborating with fellow creatives to tell stories through the perfect image or video. But what happens behind the scenes, or fun creatives that pop up on the way to that final storyline… well it’s all on Instagram!

 

Hamin Lee Photography – Hamin has shot for Flare, Globe and Mail, Canadian Tire, Subaru and most recently, Chevrolet. See photographer selects and behind the scenes on @hamin.leephotography .

 

Adrian Armstrong Photography Inc. – Adrian’s still life has been shown in Holt Renfrew, Hudson’s Bay, Sharp Magazine and most recently, Budweiser. His Instagram shows fun GIFs from set, photographer selects and other passion projects such as Giants of Africa.

 

Pierre Bourjo – FUZE’s CGI artist is a lightweight on Instagram, but he’s forgiven for turning work out on a dime, creating work for Netflix, Ford, Disney, Cadbury Dairy Milk Chocolate and various alcohol beverages. For a sense of his aesthetic, check out his ‘Nasty” ice cream on Instagram.

Fully CGI #nastycone #cgi #3d #illustration #icecream

A post shared by Pierre Bourjo (@pierrebourjo) on

 

Fiocca Studio – Rob Fiocca’s studio is the home of moody, cinematic food and lifestyle images, but the studio Instagram features light moments with creative talents and travel moments when working on location. Fiocca Studio has shot for Kraft, Interac, Food & Drink Magazine and Elle Decor.

https://www.instagram.com/p/BQ3fpA4F1V0/?taken-by=fioccastudio

 

Krug Studios – Steve Krug’s studio account experiments with GIFs, cinemagraphs, short videos and lots of bread. The only bread-baking photography studio that we know of, recently shot for Keilhauer Design and South St. Burger.

 

Arash Moallemi – Arash’s helicopter license and eye for technical details belies his love for food and colour. Check out his Instagram for on location shots of behind the scenes, teasers for new work and his camera set ups for the various photography challenges he faces.

 

Sandy Nicholson Photo – Sandy Nicholson has just released a series of “Accidental Camouflage” images, marrying his eye for spontaneous moments with the environment. Aside from his commercial work, notably McCain Foods, Le Creuset and President’s Choice, Sandy is currently working on a creative series with winter surfing (see image link below).

https://www.instagram.com/p/BQbzqHJFeqt/?taken-by=sandynicholsonphoto

 

Noguchi Studio – Vincent Noguchi’s cozy studio is the star of the this work account, where local stylists and fresh ingredients often get together to create stunning work. Final images from various campaigns also pepper this feed, which is Noguchi Studio’s primary social media account.

https://www.instagram.com/p/BPF8ItQgxTm/?taken-by=noguchistudio

 

Norton Studio – All you lovers of Iceland, this is where to gather! Jim Norton’s love for travel is clearly on display here, especially his favourite destination Iceland. Follow along for casual takes on food shoots, the beloved studio dogs Falki and Jiggs and lots of travel photography.

 

Carlyle Routh – Carlyle’s Instagram account features her favourite outtakes from her latest fashion and beauty shoots, such as Fortnight Label and One Magazine. Updated daily, its all eye candy here with gorgeous models and interesting angles abound.

 

Maya_V_Photo – Maya Visnyei shoots food primarily, but her Instagram feed will show she loves natural light and accidental patterns just as much. Check her feed for drool worthy food shots and and pretty micro-moments.

National Pie Day, eh???

A post shared by maya visnyei (@maya_v_photo) on

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

BANG 4 was a blast! Thank you to all who made this a great night. To tag your friends, check out the BANG 4 album on Facebook.

 

Propping by Catherine Doherty

Photos by James Kachan

 

Congratulations to our awesome clients and artists who were recognized at the Graphis Awards 2016!

Photography Annual, Silver: Jim Norton

Iceland Graphis 2016 Silver 3

Iceland Graphis 2016 Silver 4

Iceland Graphis 2016 Silver 1
Iceland Graphis 2016 Silver 2

 

Chocolate Still Life:

Graphis Silver Chocolate S2016

 

Poster Annual, Gold: The Artists Have Checked In by Zulu Alpha Kilo (shot by Arash Moallemi) for the Gladstone Hotel

Graphis Silver Gladstone 1

Graphis Silver Gladstone 2

Graphis Silver Gladstone 3

 

Advertising Annual, Silver: Slipping through the Cracks by Zulu Alpha Kilo (image by Pierre Bourjo) for Until The Last Child

Pierre Bourjo Slipping through cracks Graphis Poster Silver 2016

 

 

 

 

 

 

Update: for this series, Pierre Bourjo has been named one of the Top 200 Digital Artists Worldwide 2017-2018 by Lurzer’s Archive

 

Ford’s 2016 Super Duty campaign – “Make Light Work Of Every Tow With The 2016 Super Duty” – was entirely conceptualized in CGI! While we love the idea of life-sized inflatable trucks, we love how Pierre was able to replicate an in-studio shoot with super realistic lighting and textures. Scroll left/right to see the before-and-after!